Cousins Subs has become a household name in the world of sandwiches, offering a delectable array of subs, sides, and salads that keep customers coming back for more. With its roots firmly planted in Wisconsin, this beloved sandwich chain has grown into a regional sensation, known for its commitment to quality, fresh ingredients, and hearty portions. Whether you're a longtime fan or a curious first-timer, there's so much to appreciate about Cousins Subs and its incredible journey in the fast-casual dining industry.
Founded on the principles of family and community, Cousins Subs is more than just a restaurant—it's a story of perseverance, passion, and dedication. The founders wanted to bring a taste of East Coast-style subs to the Midwest, and they succeeded in doing just that. With its signature bread baked fresh daily and a menu that caters to a variety of tastes, Cousins Subs has carved out a niche for itself in a competitive market. It’s no wonder the brand has cultivated a loyal following over the years.
In this article, we’ll take a closer look at everything that makes Cousins Subs a standout in the food industry. From its humble beginnings to its menu innovations, franchise opportunities, and community involvement, we’ll cover it all. If you’re hungry for knowledge (and maybe a sub or two), let’s dive in and explore the fascinating world of Cousins Subs!
Table of Contents
- History and Founders
- Mission and Values
- Menu Overview
- Signature Items
- Commitment to Ingredient Quality
- Regional Influence and Expansion
- Franchise Opportunities
- Community Involvement and Philanthropy
- Customer Experience and Reviews
- Marketing Strategies
- Online Ordering and Delivery Services
- Nutrition and Health-Conscious Options
- How Cousins Subs Stands Out Among Competitors
- Future Prospects and Innovations
- Frequently Asked Questions
History and Founders
Cousins Subs was founded in 1972 by cousins Bill Specht and Jim Sheppard in Milwaukee, Wisconsin. The duo, originally from Atlantic City, New Jersey, wanted to bring the authentic taste of East Coast-style subs to the Midwest. Tired of the limited sandwich options available in their new home state, they decided to take matters into their own hands. Their first restaurant, located on 60th Street in Milwaukee, became an instant hit with locals, thanks to its fresh ingredients and unique bread that was baked daily.
What started as a small sandwich shop with a dream has now grown into a regional powerhouse with over 100 locations across the Midwest. Despite its growth, Cousins Subs has stayed true to its roots, maintaining the same level of quality and care that made it a favorite among its first customers. The founders’ vision of combining family values with exceptional food has remained at the core of the brand’s identity.
| Founders | Bill Specht and Jim Sheppard |
|---|---|
| Founded | 1972 |
| Headquarters | Milwaukee, Wisconsin |
| Specialty | East Coast-Style Subs |
| Number of Locations | 100+ |
Mission and Values
The mission of Cousins Subs has always been to serve quality, made-to-order sandwiches that satisfy customers’ cravings while fostering a sense of community. The brand operates on the principle of “Better Bread. Better Subs. Better Day.” This mantra reflects its commitment to delivering an exceptional dining experience through the use of high-quality ingredients and superior customer service.
At its heart, Cousins Subs is about bringing people together—whether it’s families bonding over dinner or communities supporting local causes. The company’s core values include integrity, passion, and teamwork, all of which are evident in its operations and interactions with customers and employees alike. These values have helped Cousins Subs stand the test of time and solidify its reputation as a trusted name in the food industry.
Menu Overview
Cousins Subs offers a diverse menu that caters to a wide range of tastes and preferences. From classic subs to innovative new creations, there’s something for everyone. The menu is divided into several categories, including cold subs, hot subs, salads, sides, and beverages. Each category features a variety of options that are carefully crafted to ensure maximum flavor and satisfaction.
One of the standout features of the menu is its versatility. Customers can choose from a variety of bread options, including white, wheat, and pretzel, as well as customize their orders with a selection of fresh toppings and sauces. Whether you’re in the mood for a hearty Italian sub or a lighter turkey and avocado sandwich, Cousins Subs has you covered.
Signature Items
Among the many offerings on the menu, a few items have become fan favorites and are considered signature dishes. These include the “Italian Special,” which features a mouthwatering combination of Genoa salami, ham, and provolone cheese, topped with lettuce, tomatoes, onions, and oil and vinegar. Another popular choice is the “Cheesesteak,” a hot sub that’s packed with tender slices of steak, melted cheese, and grilled onions and peppers.
For those who prefer a vegetarian option, the Veggie Sub is a delicious choice, loaded with fresh veggies and cheese. The Wisconsin Cheese Curds, a nod to the brand’s Midwest roots, are a must-try side dish that perfectly complements any sub. And let’s not forget about the cookies, which are baked fresh daily and provide the perfect sweet ending to any meal.
Commitment to Ingredient Quality
Cousins Subs takes pride in using only the freshest and highest-quality ingredients in its menu items. From the bread that’s baked daily to the premium meats and cheeses sourced from trusted suppliers, every component of a Cousins Subs sandwich is carefully selected to ensure the best possible taste and texture.
The brand’s commitment to quality extends beyond its food to its customer service and overall dining experience. By focusing on freshness and flavor, Cousins Subs has earned the trust and loyalty of its customers, who know they can always count on a delicious and satisfying meal.
Regional Influence and Expansion
Originally established in Milwaukee, Cousins Subs has grown to become a regional favorite in the Midwest. While it remains a Wisconsin-based company, its influence has spread to neighboring states, thanks to its consistent quality and strong brand identity. The chain’s success in the Midwest has even sparked interest from customers in other parts of the country, who are eager to see Cousins Subs expand further.
Despite its growth, Cousins Subs has stayed true to its Midwest roots, incorporating regional flavors and ingredients into its menu and maintaining a strong connection with local communities. This balance of tradition and innovation has been key to the brand’s success and continued popularity.
Franchise Opportunities
Cousins Subs offers franchise opportunities for entrepreneurs who share the brand’s passion for quality and community. The company provides comprehensive training and support to franchisees, ensuring they have the tools and knowledge needed to succeed. From site selection and store design to marketing and operations, Cousins Subs is committed to helping its franchise partners thrive.
By joining the Cousins Subs family, franchisees not only benefit from the brand’s strong reputation but also gain access to a proven business model that has stood the test of time. It’s a great opportunity for anyone looking to enter the fast-casual dining industry and be part of a growing and respected brand.
Frequently Asked Questions
1. What makes Cousins Subs unique?
Cousins Subs stands out for its commitment to quality, fresh ingredients, and East Coast-style subs that are made to order. Its signature bread, baked fresh daily, and a menu that caters to a variety of tastes make it a favorite among customers.
2. Where can I find a Cousins Subs location?
Cousins Subs has over 100 locations in the Midwest, primarily in Wisconsin, with some locations in neighboring states. You can use the store locator on their official website to find the nearest location.
3. Does Cousins Subs offer catering services?
Yes, Cousins Subs provides catering options for events and gatherings. Their catering menu includes a variety of subs, salads, and sides that can be customized to meet your needs.
4. Are there vegetarian options available at Cousins Subs?
Absolutely! Cousins Subs offers vegetarian options such as the Veggie Sub, which is packed with fresh vegetables and cheese. Customers can also customize their orders to suit their dietary preferences.
5. Can I order Cousins Subs online?
Yes, Cousins Subs offers online ordering through their official website and mobile app. Customers can choose to pick up their orders in-store or have them delivered to their doorstep.
6. How does Cousins Subs support local communities?
Cousins Subs is actively involved in community initiatives and philanthropy, supporting local charities, schools, and organizations through donations and fundraising events. Their dedication to giving back is a core part of their mission and values.
Conclusion
Cousins Subs is more than just a sandwich shop—it’s a testament to the power of quality, community, and innovation. From its humble beginnings in Milwaukee to its status as a regional favorite, the brand has remained true to its mission of providing better bread, better subs, and a better day for its customers. Whether you’re a longtime fan or new to the Cousins Subs experience, one thing is certain: you’re in for a treat.
Article Recommendations
